Free Popup Templates for Websites to Boost Conversions

Why use website popup templates and how do they benefit your website?

Website popup templates are dynamic overlays strategically displayed to capture visitor attention. Used thoughtfully, they help increase lead generation, drive sales, and enhance user experience by delivering targeted messages at precisely the right moment.

Benefits of using website popup templates include:

• Enhanced lead generation: capture visitor details effectively with compelling on-site signup forms and popup designs.
• Improved conversion rates: smart, triggered popups drive targeted actions and higher conversion rates.
• Reduced bounce rates: engage visitors proactively with timely overlays, reducing the likelihood of quick exits.

Effective use cases for website popup templates

Claspo’s website popup templates support numerous essential business goals:

• Grow email list: capture visitor emails effectively to expand your subscriber base through engaging opt-in popups and multi-step forms.
• Increase sales: drive immediate sales with promotional and discount-focused popups, including coupon codes and free shipping offers.
• Lead generation: quickly convert website visitors into leads with targeted, actionable overlays and personalized messages.
• Collect feedback: gather valuable user insights through convenient feedback popups to enhance service quality.
• Inform or guide users: provide essential information, assistance, or directions to improve overall user navigation and satisfaction.
• Prevent cart abandonment: reduce cart abandonment rates by triggering timely reminders or incentives when site visitors attempt to exit.
• Increase AOV (average order value): encourage additional purchases or upselling with strategically placed popup recommendations.
• Increase retention: boost user loyalty with personalized offers, rewards, or incentives displayed through popups.
• Communicate with visitors: deliver real-time messages, announcements, or push-style notifications effectively.
• Promote socials: encourage visitors to follow your social media profiles for increased brand interaction and loyalty.
• Display social proof: showcase testimonials, reviews, or recent activity to build trust and credibility.
• Service request form: simplify and streamline service inquiries by capturing requests directly via popups.
• Age verification: ensure compliance and user safety with clear, mandatory age verification popups.
• Multi-step form: capture detailed visitor information efficiently with user-friendly, multi-step popup forms.

What are Claspo’s website popup templates?

Claspo’s popup design templates are your shortcut to high-converting, professional on-site messages — no design or coding experience needed. These pre-built templates are crafted for busy marketers and business owners who want to drive engagement, grow email lists, promote offers, or reduce cart abandonment with zero hassle.

Each popup window template comes ready to go, so you can skip the tedious building-from-scratch part. Just pick a design, customize it to fit your brand, and embed it on your website with a simple copy-paste of the installation code.

The best part? You’re in full control. Whether it’s tweaking the background, adding your text, changing the CTA button, uploading product images, or syncing it with your email marketing tool — Claspo’s visual popup maker makes customization effortless.

From seasonal promotions to exit-intent offers and welcome messages, our popup template library has an option for every goal and campaign. Explore them all and start converting visitors into customers — fast.

Why choose Claspo’s popup design templates?

Claspo specializes in user-friendly, performance-driven website popup templates. Designed to maximize engagement, Claspo’s popup templates are easily customizable, mobile-optimized, and packed with analytics to measure performance effectively. No coding experience is necessary — simply select, customize, and publish.

Here’s what sets Claspo apart when it comes to creating high-performing website popups:

1. Fully customizable & easy to use

You don’t need to touch a line of code. Use our drag-and-drop editor to adjust copy, colors, layout, and triggers. Create branded, high-converting popups in just a few clicks.

Whether you need a welcome popup template, timed offer, or scroll-based announcement, you can customize every element to fit your brand voice and campaign goals. This includes creating a popup form in WordPress that captures the right information from your visitors, whether it’s an email address, feedback, or product inquiries. With fully customizable options, you can ensure your popup aligns with your website’s aesthetic and marketing strategy.

2. Mobile-responsive out of the box

Your audience isn’t just on desktop. Every popup window template is designed to look and work flawlessly on smartphones and tablets. You can even create a mobile popup for mobile-specific campaigns and control how it appears based on device.

3. Built for conversions

Claspo isn’t just about looking good — it’s about helping people take action. From growing your email list to pushing visitors to finish their purchase, our tools are designed to drive real results. Here’s how:

• Gamified popups: offer a discount, free shipping, a small gift, or other prize to first-time visitors in a fun, interactive way. Add a spin-the-wheel, pick a gift, or scratch card with a countdown to create urgency and get them excited to buy and subscribe.
• Sliders: show off multiple offers, products, or features in one compact popup. It’s a great way to highlight more without overwhelming your visitors.
• Textroller: use dynamic messages that rotate — perfect for drawing attention to announcements, deals, or benefits.
• Relative countdown timers: start a custom timer for each visitor. Once it runs out, the deal disappears for them. It’s a clever way to create ‘everlasting’ promotions for newcomers without cheapening your brand in the eyes of everyone else.
• Promo codes: deliver a discount code directly in the widget — either on the ‘Thank you’ screen after someone leaves their email, or simply to encourage a purchase without collecting contact information.

With Claspo, you’re not just launching popups — you’re setting up smarter ways to engage people at the right time and turn them into subscribers or buyers.

Claspo’s smart triggers to reach shoppers at the right time

The best website popup doesn’t just look great — it shows up when it makes sense. That’s where Claspo’s trigger settings shine. Whether you want to promote your special offers during flash sales, nudge hesitant shoppers, or simply capture leads on a busy product page, Claspo helps you tailor your approach. Here’s how you can trigger popups in a way that feels helpful, not pushy:

• Timed popups: show a welcome offer (like a coupon) after a visitor spends 15–20 seconds browsing. Great for enticing new users without being overwhelming.
• Scroll-based popups: trigger after someone has scrolled halfway down a long catalog or blog — perfect for showing a popup when they’re already engaged.
• Pageview-based popups: trigger a popup after a visitor has viewed several pages — for example, 3 or more. It’s a smart way to target curious, high-intent users with a special offer.
• Exit-intent popups: catch hesitant shoppers just before they leave the site. Offer discounts or free shipping to re-engage them. A well-implemented exit-intent popup on mobile ensures that visitors on smartphones are also captured at the perfect moment, just before they exit the site. By triggering the popup when a mobile user attempts to leave, you can offer timely incentives that help retain visitors and increase conversions.
• Inactivity popups: display a message after a user has been idle for a while — say, 3 minutes of no movement or clicks. This is a subtle way to re-engage distracted visitors with a gentle reminder.

Claspo also keeps it seamless: no overlapping widgets and no popups firing off all at once. Features like Overlap Protection and Silence Intervals ensure a smooth experience — not a cluttered one.

Targeting options that keep your popups relevant

Claspo’s targeting tools make your popups smarter — so they feel timely, relevant, and helpful instead of random.

Visitor type & device

Show different messages to new vs. returning visitors. First-timers might see a welcome offer or lead magnet, while returning shoppers can get loyalty perks or new arrivals. You can also tailor popups by device: show mobile-exclusive promos on phones, and use larger desktop layouts where it makes sense.

Page & URL targeting

Target popups by specific URLs or categories — great for promoting relevant products or offers without annoying everyone else. Show a discount only on cart pages, or recommend bestsellers on category pages.

UTM-based targeting

If someone lands on your site, say, from an Instagram ad, show a popup that reinforces the message or offer they saw. This way, your popup feels like a natural next step.

Behavior-based targeting

Use the Data Layer, Local Storage, or cookies to trigger popups based on real user behavior. For example:

• Show an accessory deal after a user adds a product to their cart.
• Display a discount if they’ve visited the same product more than three times.
• Offer a welcome bonus to users from a referral link or ad campaign.

Geo-targeted offers

Localize your message. A pizza shop in Berlin? Only show your weekend deal to users in that city.

By the way, if your website serves a multilingual audience, Claspo’s AI-powered translation makes the ready-to-use popup templates even smarter. Just build a widget in your default language, add other options, and Claspo handles the rest. The system detects a user’s browser or site language and automatically displays the translated version of the popup. It’s a seamless way to boost conversions while showing visitors that your brand sees and speaks to them. It’s perfect for international brands, regional offers, and multilingual email list building.

Claspo’s A/B testing — simple and actually useful

Sometimes it’s the smallest changes that make the biggest difference. That’s why Claspo includes A/B testing tools built into the platform — so you can learn what works without guessing. Here’s what you can test:

• Headlines — for example, create urgency (‘Last chance today!’) vs. exclusivity (‘Only for subscribers’).
• CTA buttons — go bold (‘Get my 20% off’) or subtle (‘Learn more’).
• Images — colorful product shots vs. minimal, muted visuals.
• Form fields — ask for just an email, or include name and phone number.
• Layout — place the popup dead center or slide it in from the bottom corner.
• Triggers — test exit-intent vs. time-delay popups.

Once you’ve run a test, Claspo shows you what performed best based on: views, target actions (like clicks or form submissions), conversions. It’s a straightforward way to improve your website popups over time — and capture leads more effectively, whether you’re running flash sales, promoting seasonal items, or trying to collect email addresses from new shoppers. With our testing tools, you don’t just use one of the popup templates — you modify it, optimize it, and make it work harder for your business.

Popular Claspo pop-up window template examples

Claspo offers a variety of the best popup templates designed to engage your visitors and meet specific business goals. One of the most effective tools for lead generation is a well-designed pop-up form, which can help you capture visitor details, grow your email list, or collect valuable feedback. By strategically placing these forms on your site, you can increase engagement and turn casual visitors into loyal customers. Here are some of the most effective popup styles and their ideal use cases:

1. Exit-intent popup

A lead capture popup that catches the attention of visitors who are about to leave your website. With an exit-intent popup, you can display a special offer, reminder, or call-to-action right before they exit, potentially saving a conversion that would otherwise be lost.

• Ideal for: last-minute offers, abandoned cart reminders, or prompting users to subscribe to your email list before leaving.

2. Email subscription popup

Encourage users to sign up for your newsletter or email list with a visually appealing popup that offers a discount or exclusive content in exchange for their email. It’s perfect for building your email list and nurturing future customer relationships. Need inspiration? Check out our email pop-up examples to see what actually works in real campaigns.

• Ideal for: building your email list, offering exclusive discounts or content, growing your audience.

3. Welcome popup

Greet new visitors with a warm welcome popup that introduces them to your website, offers a special discount, or guides them toward key pages. A great way to create a positive first impression and drive engagement right from the start.

• Ideal for: first-time visitors, guiding users to important areas of your website, showcasing promotions or special offers.

4. Survey/feedback popup

Engage visitors by asking for feedback through a short, non-intrusive survey. This can help you gain insights into your audience’s preferences and improve user and shopping experience on your website.

• Ideal for: collecting customer feedback, running market research, improving user experience.

5. Limited-time offer popup

Create a sense of urgency by offering a limited-time discount or deal. The popup can display a countdown timer or alert users about an exclusive offer that’s about to expire.

• Ideal for: flash sales, time-sensitive discounts, or exclusive offers.

6. Abandoned cart popup

Re-engage users who have added items to their cart but left the site without completing the purchase. Display a reminder popup that highlights the abandoned items and offers a special discount or free shipping.

• Ideal for: recovering abandoned carts, offering last-minute incentives to complete purchases.

7. Social proof popup

Increase trust and credibility with a social proof popup that showcases recent reviews, user testimonials, or recent purchases. Displaying positive feedback or real-time activity can influence visitors’ decisions and drive conversions.

• Ideal for: building trust, boosting social proof, and driving conversions through testimonials or recent purchases.

8. Cross-sell / upsell popup

Increase revenue by suggesting complementary or higher-priced items to customers after they have made a purchase or are about to check out. These popups can highlight related products that may interest the user.

• Ideal for: increasing average order value, recommending relevant products, and driving higher-value sales.

9. Countdown timer popups

Boost urgency and encourage immediate action with timed offers or limited-time promotions. Highly effective for special sales, events, or product launches.

10. Loyalty program popup

Promote your loyalty program and encourage signups by showcasing the benefits of joining your rewards program. This type of popup can highlight discounts, points systems, and exclusive perks for members.

• Ideal for: promoting customer loyalty, encouraging repeat purchases, and driving membership signups.

11. Download content popup

Offer downloadable content, like whitepapers, eBooks, or guides, through a popup. In exchange, you can ask for contact details like email addresses to build your email list.

• Ideal for: lead generation, offering valuable content in exchange for visitor contact details.

12. Holiday/event promotion popup

Make your seasonal sales and events stand out with a special holiday or event-themed popup. This ad template can promote discounts, events, or products related to holidays like Christmas, Black Friday, or special company milestones.

• Ideal for: holiday promotions, sales events, limited-time offers tied to specific events.

How to get started with Claspo popup templates

Launching your first Claspo popup takes just minutes. No developers, no third-party tools. Here’s how easy it is:

1. Browse the template library. Whether you’re launching a sale, collecting leads, or sharing a special offer — there’s a popup template designed for that. With Claspo’s intuitive interface, you can easily create popup forms tailored to your specific needs, from email subscriptions to promotional offers.
2. Preview and pick your favorite. Click ‘Live preview’ to see how it looks in action.
3. Make it your own. Personalize colors, fonts, layout, text, images, CTA buttons using Claspo’s drag-and-drop editor.
4. Set the rules. Choose display frequency, target pages, audience behavior triggers, mobile or desktop targeting and so on.
5. Preview it all. Double-check everything in the preview screen.
6. Click ‘Add to website’. You’ll get a unique code snippet.
7. Paste and publish. Add the code to your website and watch the popup go live.

That’s it. No tech skills, no delays. Just results.

Match popups to your site layout without breaking the design

Popups can be powerful tools — but only when they play nicely with your site’s layout and flow. A web page widget can seamlessly integrate with your website design, ensuring that your popups don’t disrupt the user experience. By choosing the right widget, you can ensure your popups are both functional and visually appealing, enhancing the overall interaction with your visitors. The last thing you want is a widget that covers your navigation bar, clashes with your colors, or distracts from the user journey. That’s why Claspo’s popup templates are built for seamless website integration, no matter your structure or platform. Here’s how to make sure your popup fits in.

Respect your layout type

Running a single-page site? A sticky bar or bottom corner floating box might be your best bet. Got a multi-product catalog? Use scroll-based or exit-intent popups on specific product pages — without disturbing the whole experience. Choose the right layout for your content:

• Use side floating boxes for minimal, clean websites — they don’t interrupt the flow.
• Try popups when you want to spotlight a flash sale or drive newsletter signups.
• Use inline widgets that blend right into blog posts or landing pages for content-rich layouts.

Match the visual style

A popup should look like part of your site, not a random add-on. Use your brand fonts, colors, and button styles. Choose popup templates with layouts that mirror your website’s design — sharp edges for clean modern sites, rounded corners for softer aesthetics, etc. Keep image style consistent — if your site uses product cutouts or soft lifestyle photography, reflect that in your popups too.

Five reasons to use Claspo website popup templates

Still wondering why you should use Claspo free popup templates? Here’s what makes them stand out:

1. Save time and skip the tech headaches

No need to code or design from scratch. Claspo website popup templates give you a done-for-you structure so you can go live in minutes — not hours.

2. Customize with ease

Change any element — text, visuals, layout, buttons, spacing, and triggers — all within a clean, intuitive interface.

3. Increase engagement with eye-catching design

Claspo templates are built to stop the scroll and spark action. Add product images, countdown timers, videos, and animations to drive clicks and conversions.

4. Use them for any goal

From newsletter signups and discount promos to event reminders or surveys — our templates support every use case across industries and audiences.

5. Mobile-first and fully responsive

All Claspo popups work seamlessly across devices, so you never lose conversions due to poor mobile experiences.

6. Works with any CMS or website builder

Claspo was built to be flexible — so whether you’re running a sleek Shopify store, managing a WordPress blog, or building landing pages in Wix, you’re covered. For WordPress users looking for a simpler solution, you can even create a WordPress popup without plugin, giving you full control over your popup design and functionality without the need for additional software. This allows for a more streamlined approach to adding popups while maintaining a lightweight site. Our popups integrate smoothly with just about any platform that lets you paste a code snippet.

Ready to see Claspo in action?

Browse Claspo’s ever-expanding library of free popup templates, each designed to suit different marketing goals, website types, and industries. Whether you’re running an ecommerce store, building a SaaS landing page, managing a WordPress blog, or launching a portfolio site, you’ll find responsive templates that match your layout and style. With built-in analytics, A/B testing, and integrations for popular tools like Mailchimp and Google Analytics, Claspo helps you turn casual visitors into engaged users — and do it all without slowing down your site or disrupting your design flow.

FAQ: Popup Templates for Websites

Written by: Taras Talimonchuk, CMO at Claspo.io

Taras is a growth marketing expert with 10+ years of experience in CRO, personalization, and MarTech. He helps ecommerce and SaaS brands increase conversions with innovative website popups and on-site engagement strategies.