Free Popup Templates for Websites to Boost Conversions

A popup template for websites is a pre-designed, customizable layout for a website popup. Marketers and business owners can use it to create professional, high-converting messages without any coding. Each popup template comes ready to go, so you can skip the tedious building-from-scratch part. Just pick a design, customize it to fit your brand, and embed it on your website with a simple copy-paste of the installation code.

With Claspo popup form templates, you’re in full control. Whether it’s tweaking the background, adding your text, changing the CTA button, uploading product images, or syncing it with your email marketing tool, Claspo makes customization effortless.

Launching your first Claspo popup is fast and code-free. You simply choose a template, tweak design if needed, set targeting rules, and add a code snippet to your website.

Here’s how easy it is to use a popup template:

1. Browse the template library. Whether you're launching a sale, collecting leads, or sharing a special offer, there's a popup template designed for that.
2. Preview and pick your favorite. Click ‘Live preview’ to see how it looks in action.
3. Make it your own. Personalize colors, fonts, layout, text, images, and CTA buttons using Claspo’s drag-and-drop editor.
4. Set the rules. Choose display frequency, target pages, audience behavior triggers, mobile or desktop targeting, and so on.
5. Preview it all. Double-check everything in the preview screen.
6. Click ‘Add to website’. You’ll get a unique code snippet.
7. Paste and publish. Add the code to your website and watch the popup go live.

It's the easiest way to use professionally designed free popup templates in HTML without having to write any of the code yourself. No tech skills, no delays.

Website popups are essential for increasing lead generation, driving sales, and enhancing user experience by delivering targeted messages at precisely the right moment.

The main benefits of using website popups include:

• Enhanced lead generation: capture visitor details effectively with compelling popup designs.
• Improved conversion rates: triggered popups drive targeted actions and higher conversion rates.
• Reduced bounce rates: engage visitors proactively, reducing the likelihood of them leaving your site quickly.
• Saved time: No need to code or design from scratch. Website popup templates give you a done-for-you structure so you can go live in minutes.

Still wondering why you should use Claspo popup templates for websites? Here's what makes them stand out:

1. Customize with ease. Change any element: text, visuals, layout, buttons, spacing, and triggers.
2. Increase engagement with eye-catching design. Claspo popup window design templates are built to stop the scroll and spark action. Add product images, countdown timers, videos, and animations to get more clicks and sales.
3. Use templates for any goal. Our templates support every use case across industries and audiences — from newsletter signups and gamified promos to event reminders or surveys.
4. Mobile-first and fully responsive. All Claspo popups work seamlessly across devices, so you never lose conversions due to poor mobile experiences.
5. Works with any CMS or website builder. Claspo is a flexible tool, so it's always a great choice, regardless you're running a sleek Shopify store, managing a WordPress blog, or building landing pages in Wix, you’re covered. Our popups integrate smoothly with just about any platform that lets you paste a code snippet.

Popup templates are great to increase sales with promotions and discounts, grow your email list with opt-in forms, and generate leads by offering demos or content. They are also widely used to collect user feedback, prevent cart abandonment, display testimonials, and guide visitors.

Claspo’s website popup templates support numerous essential business goals:

• Grow email list: Capture visitor emails effectively to expand your subscriber base through engaging opt-in popups.
• Increase sales: Drive immediate sales with promotional and discount-focused popups.
• Lead generation: Quickly convert website visitors into leads with targeted, actionable popups.
• Collect feedback: Gather valuable user insights with convenient popups to enhance service quality.
• Inform or guide users: Provide essential information, assistance, or directions to improve overall user navigation and satisfaction.
• Prevent cart abandonment: Trigger timely reminders or incentives when site visitors attempt to exit.
• Increase AOV (average order value): Encourage additional purchases or upselling with strategically placed popup recommendations.
• Increase retention: Boost user loyalty with personalized offers, rewards, or incentives displayed through popups.
• Communicate with visitors: Deliver real-time messages, announcements, or notifications effectively.
• Promote socials: Encourage visitors to follow your social media profiles for increased brand interaction and loyalty.
• Display social proof: Add 5-star reviews, testimonials, or recent activity widgets to make new visitors feel more confident about buying.
• Service request form: Simplify and streamline service inquiries by capturing requests directly via popups.
• Age verification: Ensure compliance and user safety with clear, mandatory age verification popups.
• Multi-step form: Capture detailed visitor information efficiently with user-friendly, multi-step popup forms.

Key features of website popup templates include full customization (to match a brand's design), mobile-responsiveness (to work on all devices), and advanced targeting (to show the message at the right time). They also often include analytics and conversion-focused tools.

Claspo specializes in user-friendly website popup templates that show results and help meet business goals. They are easily customizable, mobile-optimized, and packed with analytics to measure performance effectively. No coding experience is necessary — simply select, edit, and publish.

Here’s what sets high-performing website popups by Claspo:

1. Fully customizable & easy to use. Use our drag-and-drop editor to adjust copy, colors, layout, and triggers. Create branded, high-converting popups in just a few clicks. Do you need a welcome popup template, a timed offer, or a scroll-based announcement? Feel free to customize every element to align with your brand and meet campaign goals.
2. Mobile-responsive out of the box. Every popup template is designed to look and work flawlessly on smartphones and tablets. You can even create a mobile popup for mobile-specific campaigns and control how it appears based on device.
3. Built for conversions. We design website templates to help your visitors take action. From growing your email list to pushing visitors to finish their purchase, our tools are designed to drive real results. Here’s how:
   • Gamified popups: offer a discount, free shipping, a small gift, or other prize to first-time visitors in a fun, interactive way. Add a spin-the-wheel, pick-a-gift, or scratch card with a countdown to create urgency and get them excited to buy and subscribe.
   • Sliders: show off multiple offers, products, or features in one compact popup. It's a great way to highlight more without overwhelming your visitors.
   • Textroller: use dynamic messages that rotate — perfect for drawing attention to announcements, deals, or benefits.
   • Relative countdown timers: start a custom timer for each visitor. Once it runs out, the deal disappears for them. It’s a clever way to create, say, 'everlasting' promotions for newcomers without cheapening your brand in the eyes of everyone else.
   • Promo codes: deliver a discount code directly in the widget — either on the 'Thank you' screen after someone leaves their email, or simply to encourage a purchase without collecting contact information.

Yes, Claspo offers several smart triggers to show popups at the right moment. These include timed delays (e.g., after 15 seconds), scroll-depth (e.g., after 50% of a page), pageview counts (e.g., after 3 pages), and exit-intent (when a visitor is about to leave). It also offers inactivity triggers and features to prevent popups from overlapping, ensuring a helpful, not pushy, experience.

Claspo can fulfill any scenario for your website: promote your special offers during flash sales, nudge hesitant shoppers, or simply capture leads on a busy product page. Here’s how you can trigger popups:

• Timed popups: show a welcome offer (like a coupon) after a visitor spends 15-20 seconds browsing. Great for enticing new users without being overwhelming.
• Scroll-based popups: trigger after someone has scrolled halfway down a long catalog or blog — perfect for showing a popup when they’re already engaged.
• Pageview-based popups: trigger a popup after a visitor has viewed several pages — for example, 3 or more. It’s a smart way to target curious, high-intent users with a special offer.
• Exit-intent popups: catch hesitant shoppers just before they leave the site. Free shipping and discounts are top ways to re-engage visitors.
• Inactivity popups: display a message after a user has been idle for a while — say, 3 minutes of no movement or clicks. This is a subtle way to re-engage distracted visitors with a gentle reminder.

Claspo also keeps it seamless: no overlapping widgets and no popups firing off all at once. Features like Overlap Protection and Silence Intervals ensure a smooth experience — not a cluttered one.

You can target Claspo popup templates based on visitor type (new vs. returning), device (mobile/desktop), specific page URLs, and location (geo-targeting). You can also target people based on their traffic source (UTM tags) or specific user behavior (like items in their cart). The system can even auto-translate popups based on the visitor's language.

This is how targeting options work:

• Visitor type & device

  Show different messages to new vs. returning visitors. First-timers might see a welcome offer or lead magnet, while returning shoppers can get loyalty perks or new arrivals. You can also tailor popups by device: show mobile-exclusive promos on phones, and use larger desktop layouts where it makes sense.

• Page & URL targeting

  Target popups by specific URLs or categories — great for promoting relevant products or offers without annoying everyone else. Show a discount only on cart pages, or recommend bestsellers on category pages.

• UTM-based targeting

  If someone lands on your site, say, from an Instagram ad, show a popup that reinforces the message or offer they saw. This way, your popup feels like a natural next step.

• Behavior-based targeting

  Use the Data Layer, Local Storage, or cookies to trigger popups based on real user behavior. For example:

  • Show an accessory deal after a user adds a product to their cart.
  • Display a discount if they’ve visited the same product more than three times.
  • Offer a welcome bonus to users from a referral link or ad campaign.
• Geo-targeted offers

  Localize your message. A pizza shop in Berlin? Show your weekend deal only to users in that city.

By the way, if your website gets visitors from all over the world, Claspo’s AI-powered translation makes the popup templates even smarter. Just build a widget in your default language, add other options, and Claspo handles the rest. The system detects a user’s browser or site language and automatically displays the translated version of the popup. This helps to boost conversions while showing visitors that your brand sees and speaks to them. It’s perfect for international brands, regional offers, and multilingual email list building.

Yes, Claspo includes A/B testing tools built into the platform. This lets you experiment with different popup elements to learn what works without guessing. Here’s what you can test:

• Headlines — for example, create urgency (‘Last chance today!’) vs. exclusivity (‘Only for subscribers’).
• CTA buttons — go bold (‘Get my 20% off’) or subtle (‘Learn more’).
• Images — colorful product shots vs. minimal, muted visuals.
• Form fields — ask for just an email, or include name and phone number.
• Layout — place the popup dead center or slide it in from the bottom corner.
• Triggers — test exit-intent vs. time-delay popups.

Once you’ve run a test, Claspo shows you what performed best based on: views, target actions (like clicks or signups), and conversions. A/B tests help improve your website popups over time and capture leads more effectively. With our testing tools, you don’t just use one of the popup templates — you modify it, optimize it, and make it work harder for your business.

Popular popup templates include exit-intent popups (to catch leaving visitors), email subscription popups (to grow a newsletter list), welcome popups (to greet new users with an offer), and limited-time offer popups (to create urgency). They are also widely used for surveys, social proof, and cart abandonment.

Claspo offers a variety of the best popup templates designed to engage your visitors and meet specific business goals. Check out some of the most effective popup styles and their ideal use cases:

• Exit-intent popup

  A lead capture popup that catches the attention of visitors who are about to leave your website. With an exit-intent popup, you can display a special offer, reminder, or call-to-action right before they exit, potentially saving a conversion that would otherwise be lost.

  Ideal for: last-minute offers, reminders for abandoned carts, or prompting users to subscribe to your email list before leaving.

• Email subscription popup

  If you need to grow email list fast, offer a discount or a lead magnet with exclusive content. It’s perfect for nurturing future customer relationships. Need inspiration? Check out our email pop-up examples to see what actually works in real campaigns.

  Ideal for: building your email list, offering exclusive discounts or content, growing your audience.

• Welcome popup

  Greet new visitors with a warm welcome popup that introduces them to your website, offers a special discount, or guides them toward key pages. It’s a great way to create a positive first impression and drive engagement right from the start.

  Ideal for: first-time visitors, guiding users to important areas of your website, showcasing promotions or special offers.

• Survey/feedback popup

  Engage visitors by asking for feedback through a short, non-intrusive survey. This can help you gain insights into your audience’s preferences and improve user and shopping experience on your website.

  Ideal for: collecting customer feedback, running market research, improving user experience.

• Limited-time offer popup

  Create a sense of urgency by offering a limited-time discount or deal. The popup can display a countdown timer or alert users about an exclusive offer that's about to expire.

  Ideal for: flash sales, time-sensitive discounts, or exclusive offers.

• Abandoned cart popup

  Re-engage users who have added items to their cart but left the site without completing the purchase. Display a reminder popup that highlights the abandoned items and offers a special discount or free shipping.

  Ideal for: recovering abandoned carts, offering last-minute incentives to complete purchases.

• Social proof popup

  Increase trust and credibility with a social proof popup that showcases recent reviews, user testimonials, or recent purchases. When visitors see positive feedback or real-time activity, they are more likely to convert into a purchase.

  Ideal for: building trust, boosting social proof, and driving conversions through testimonials or recent purchases.

• Cross-sell / upsell popup

  Increase revenue by suggesting complementary or higher-priced items to customers after they have made a purchase or are about to check out. These popups can highlight related products that may interest the user.

  Ideal for: increasing average order value, recommending relevant products, and driving higher-value sales.

• Countdown timer popups

  Timers create the FOMO feeling and encourage immediate action with timed offers or limited-time promotions. Highly effective for special sales, events, or product launches.

• Loyalty program popup

  Promote your loyalty program and encourage signups by showcasing the benefits of joining your rewards program. This type of popup can highlight discounts, points systems, and exclusive perks for members.

  Ideal for: promoting customer loyalty, repeat purchases, and membership signups.

• Download content popup

  Offer downloadable content, like whitepapers, eBooks, or guides, through a popup. In exchange, you can ask for contact details like email addresses or phone number to build your client list.

  Ideal for: lead generation, offering valuable content in exchange for visitor contact details.

• Holiday/event promotion popup

  Make your seasonal sales and events stand out with a special holiday or event-themed popup. This type of popup templates promotes discounts, events, or products related to holidays like Christmas, Black Friday, or special company milestones.

  Ideal for: holiday promotions, sales events, limited-time offers tied to specific events

To match templates to your site without breaking the design, focus on two things. First, mind your site's layout (e.g., use floating boxes for minimal sites or inline widgets for blogs). Second, match your visual style by using your brand's fonts, colors, and button styles so the popup looks like a natural part of your website, not a random add-on.

Here are our tips:

1. Respect your layout type. Running a single-page site? A sticky bar or bottom corner floating box might be your best bet. Got a multi-product catalog? Use scroll-based or exit-intent popups on specific product pages — without disturbing the whole experience. Choose the right layout for your content:
   • Use side floating boxes for minimal, clean websites — they don’t interrupt the flow.
   • Try popups when you want to spotlight a flash sale or drive newsletter signups.
   • Use inline widgets that blend right into blog posts or landing pages for content-rich layouts.
2. Match the visual style. A popup should look like part of your site, not a random add-on. Use your brand fonts, colors, and button styles. Choose popup templates with layouts that mirror your website's design — sharp edges for clean modern sites, rounded corners for softer aesthetics, etc. Keep image style consistent — if your site uses product cutouts or soft lifestyle photography, reflect that in your popups too.